September 26th, 2014

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Writing Excuses 9.39: Publicity for Books

Writing Excuses 9.39: Publicity for Books

From http://www.writingexcuses.com/2014/09/21/writing-excuses-9-39-publicity-for-books/

Key Points: Publicity is all about getting review coverage, interviews, podcasts, blog tours -- get the book out in the world so that people know it exists and they can find information about it. Word-of-mouth is what sells books. Get advocates, and get the booksellers excited. A well-written request to the publicist may get you a free book to review. To work with a publicity department, suggest pitches or write blog posts they can use. Suggest trendsetters you know. Put together interesting essays that touch on your book, and let the publicity department figure out where to use them.
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[Brandon] Sorry, Paul. All right. We need a writing prompt.
[Howard] Okay. Here is your writing prompt. You need to write an essay that touches on one of your books that will interest people in your book. You're going to hand this essay to a publicist. Whether or not you have one. Imagine that you've got a publicist. This is the essay that you are writing. I think that it's an exercise that...
[Brandon] That's a fantastic one.
[Dan] Whoo!
[Brandon] Well done, Howard
[Mary] [inaudible]
[Brandon] You're out of excuses, now go write.
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